Immigrants, expats, and movers are already searching online and asking AI engines for services like yours. Your next client is searching right now. Will they find you or your competitors?
Get found and win more clients with a multilingual SEO + GEO strategy built for immigration, relocation, and real estate services.
Genurion’s data-driven approach makes sure you show up first. Whether it’s in Google results or in AI answers from ChatGPT and Perplexity. We focus on what matters most: getting you cited, recommended, and chosen.
No jargon, no fluff, just simple, clear numbers that show you:
- How many new clients discovered your business
- What works and what needs fixing
Who We Help
Our strategies are designed for businesses navigating high-demand services in a market where relocation programs are prioritising cost efficiency, with 68% focusing on expense reductions. We tailor AI-powered SEO and GEO to amplify your online presence and attract the right leads.
Immigration Consultancies
For firms specialising in visa applications and legal advisory, we optimise for competitive searches, addressing policy complexities to increase inquiries and establish your expertise
Expat Services
Providers of integration support, such as cultural training and administrative aid, benefit from localised strategies that target "expat services SEO," fostering trust and repeat engagements in dynamic expat communities
Relocation Agencies
If you handle end-to-end moves, including logistics and settling services, our GEO ensures your content on "relocation agency optimisation" gets cited in AI responses, driving visibility for time-sensitive client needs
Real Estate Companies
For those offering housing solutions tied to immigration, we focus on "relocation real estate GEO," using schema to highlight listings and convert searches into sales opportunities.
Why Immigration & Relocation Businesses Need SEO & GEO
Why Your Business Needs SEO & GEO
In a market where immigration policies change overnight and client expectations evolve rapidly, merely having a web presence is no longer enough. You need to be found and recommended. That’s where SEO + GEO comes in: SEO puts you in the search spotlight & GEO makes you a trusted citation in conversational generated results. Here’s what’s at stake and why this dual strategy isn’t optional:
Massive market growth = huge addressable opportunity
- The global immigration consulting services market is projected to expand from USD 18 billion in 2024 to USD 34 billion by 2032. (Credence)
- The relocation services industry was valued at USD 20.3 billion globally in 2023 and is expected to double to USD 41 billion by 2033. (Spherical Insights)
- The broader expat support market sits within the same relocation industry, representing tens of billions in spend every year. (Coherent)
- The global moving services market (domestic + international) is projected to rise from USD 111 billion in 2025 to nearly USD 160 billion by 2032. (Business Research Insights)
In other words, more people, companies, and governments need your services. If your site, content, or brand isn’t optimised, you’ll miss out on clients who are already seeking what you offer.
$34B by 2032
$20B by 2033
~ $20B by 2033
$160B by 2032
SEO delivers exceptional ROI
- On average, SEO campaigns begin to show positive ROI in 6–12 months, with peak returns often in years 2 or 3, averaging an ROI in the range of 650% to 1400%. (First Page Sage)
- As GEO is still a new movement and is still maturing, there aren’t years-long benchmarks, but early results signal an average ROI range from 200% to 500% within 6-12 months. (Hashmeta)
Clients will expect it! AI SEO + GEO is the next frontier
- As more users shift to asking questions via AI assistants (ChatGPT, Perplexity) rather than typing traditional queries, the business that gets cited in those answers will gain the consumer’s attention.
- If you’re not in the pool of cited sources, you risk becoming invisible even if you rank high in Google.
- In practical terms, GEO optimisation ensures that your content is structured, authoritative, and queryable in AI models’ knowledge graphs and citation engines.
In a sea of competitors, being citable is the difference between “seen“ and “chosen.”
You target high-intent traffic, which means lower cost & higher conversion
- Unlike generic branding or awareness campaigns, SEO + GEO for migration and relocation services captures people who are actively searching or asking AI for help with visas, relocation, immigration paths, or expat services.
- That means each click or visitor has much higher purchasing intent, and fewer impressions wasted on “just browsing.”
- For example, someone typing “Australia spouse visa help” or asking “How to relocate to Ireland with a job offer?” is already partway through the decision phase, and you just need to show up at that moment.
FAQ
Since this is a new and evolving practice in AI search, there’s no industry-standardised naming yet, and terms like AI SEO and GEO are often used interchangeably or as complementary concepts, with ongoing debates about exact definitions. Essentially, they refer to using artificial intelligence tools to enhance traditional search optimisation while specifically optimising content for AI search engines like ChatGPT or Perplexity. This ensures your content is cited in generated responses, which boosts visibility by up to 40% through tactics like adding statistics, citations, and structured data. We treat them as one service to future-proof your business.
Traditional SEO targets search engine rankings for clicks, while GEO focuses on making content “AI-citable” for direct inclusion in conversational AI answers, reducing reliance on website authority, which gives a chance for younger websites. It builds on SEO by adding elements like authoritative tone and structured data, adapting to AI’s black-box algorithms.
Initial GEO boosts can appear within 24 hours to 4 weeks, with the changes from the GEO tactics being noticeable within 2 weeks to 3 months from the moment of implementing the audit-driven strategy. Full GEO benefits emerge over 3-6 months with consistent optimisation. SEO results typically appear in 3-6 months, depending on competition, industry, and your starting point. Quick wins, such as Google Business Profile optimisations, can be seen in weeks, while full rankings build over time. SEO and GEO game is a marathon.
We begin with a free audit and discovery call to understand your goals. Then, we conduct keyword research, optimise on-page elements, create content, and implement GEO tactics. Ongoing monitoring includes monthly analytics and adjustments. Expect a customised plan focused on your audience, with clear milestones.
Pricing is tailored based on your needs, starting from monthly retainers for audits and optimisation. For more information, please visit our pricing page.
Yes! We optimise for local searches (e.g., “relocation services near me”) via Google Business Profile and geo-targeted keywords, while GEO ensures global AI citability. This dual focus drives both nearby and international leads, adapting to your business’s scope.