Do you want to be referenced and suggested by AI search engines such as ChatGPT, Perplexity, and Google AI? This is AI SEO or also known as GEO (Generative Engine Optimisation), and we are your go-to AI SEO Agency. Partner with Genurion and take advantage of the new ways clients find you.
Why GEO matters
Generative engines like ChatGPT, Perplexity, and Gemini pull information from multiple sources to create personalised responses, often skipping direct site visits. Their black-box approach means traditional SEO alone isn’t enough! The website must be structured for AI extraction and citation. According to Ahrefs – AI Overviews reduce clicks by 34.5%, while Forbes reports a decline in organic traffic of up to 64%. Seeing these numbers, on top of the fact that ChatGPT is projected to catch up and potentially surpass Google, it’s becoming obvious that the traditional methods of getting traffic must evolve, and here’s where GEO comes into play, and early adopters will have a HUGE competitive advantage.
What We Offer
However, these numbers can come as a surprise, and not the good kind. The good news is that we are here for you. We’ll help you be among the first ones to get on the new AI marketing wave and way ahead of your competitors! Here’s what we will do for you:
Our AI SEO & GEO Process
Strategic AI Audit & Competitive Analysis
Identify how AI engines reference your brand and sources to fill gaps and increase brand awareness, using tools to analyze patterns across ChatGPT, Gemini, and Perplexity.
SEO + GEO Optimisation
Strengthen core SEO techniques and layer GEO tactics such as stats, citations, and structured data for AI discoverability, countering traffic drops of up to 34.5%.
Authority Amplification & Brand Awareness
Create Wikipedia pages, utilize Reddit and social proof, and deploy AI-triggered keywords to enhance credibility, helping lower-ranked sites gain up to 115% more visibility.
Ongoing Monitoring & Improvement
Track AI search engine performance and adapt strategies to maintain and grow your visibility over time, preparing for trends like ChatGPT potentially surpassing Google by 2026.
Content Refinement for AI-Friendliness
Optimise content fluency, structure and use authoritative tone and style proven to increase AI visibility in your domain, leading to 12% more page views and 92% positive user ratings.
Analytics & Performance Reporting
Deliver detailed, customised reports on key metrics like AI visibility gains, traffic from generative sources, and engagement improvements, using tools such as Google Analytics, SEMrush, and GEO-bench insights to measure ROI and guide future optimisations.
FAQ
Since this is a new and evolving practice in AI search, there’s no industry-standardised naming yet, and terms like AI SEO and GEO are often used interchangeably or as complementary concepts, with ongoing debates about exact definitions. Essentially, they refer to using artificial intelligence tools to enhance traditional search optimisation while specifically optimising content for AI search engines like ChatGPT or Perplexity. This ensures your content is cited in generated responses, which boosts visibility by up to 40% through tactics like adding statistics, citations, and structured data. We treat them as one service to future-proof your business.
Traditional SEO targets search engine rankings for clicks, while GEO focuses on making content “AI-citable” for direct inclusion in conversational AI answers, reducing reliance on website authority, which gives a chance for younger websites. It builds on SEO by adding elements like authoritative tone and structured data, adapting to AI’s black-box algorithms.
You’ll see increased AI visibility and better engagement, as users landing via AI engines on your website have higher purchase intent. There will be authority boosts through tactics like Wikipedia pages, Reddit and industry directories activity. This counters traffic drops of 34.5% from AI Overviews and drives ROI in an era where 39% of consumers use AI for shopping.
Initial GEO boosts can appear within 24 hours to 4 weeks, with the changes from the GEO tactics being noticeable within 2 weeks to 3 months from the moment of implementing the audit-driven strategy. Full GEO benefits, like 115% boosts for lower-ranked sites, emerge over 3-6 months with consistent optimisation.
Our process includes the Discovery & Goal alignment call, which is followed by AI Visibility Audit, Technical Website Optimisation, Content Optimisation & Creation, Authority Amplification and Continuous Monitoring, Improvement and Reporting.
No, but AI SEO and GEO amplify traditional SEO. That’s why we’ll take care of your SEO needs, regardless of their current level at the moment we take over. GEO shows best results when used with Traditional SEO.
We have expertise in emerging AI trends, and we deliver results backed by research and the latest innovative strategies. We’re ahead of competitors who haven’t adapted yet! Schedule a free audit to see the difference.